We hear the stories of entrepreneurs coming up with a brilliant idea for a product, getting it to market and exiting to a large food conglomerate or private equity firm for millions of dollars and think that is always the way things go. The truth of the matter is, it's often much more of a roller coaster and far different behind the scenes than we realize.

Today we're talking to Caroline Freedman on the podcast. She and her co-founder Lauren McCullough came together 10 years ago to found NurturMe, a baby food company based in Austin, TX. They exited last August, and in this conversation with Caroline, she walks us through the good and bad, hard and exciting of taking an idea all the way through to exit. 

Transcript and links available at https://barcodestartup.com/podcast