Today’s guest is Charles Kissi, the head coach of the men’s basketball team at Brock University. He shares his unique journey from police officer to women’s coach to men's head coach and for the Brock Badgers.

In his short time there he's already turned the program into a top five team in the country. For anyone running a basketball organization, this is a great interview to learn about creating a brand for your program and the resulting benefits.

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