Make more money from every sale: Episode 021 is the recording of a stage presentation based on the book of the same name

I sold Westfield Shopping Centres the branding rights to my book; Make more money from every sale. To demonstrate the principles in the book, I made more money from that sale by selling them a 4-book series called, The Retail Success Series. Westfield gave a copy to every retail tenant across their empire - some 10,000 copies each Christmas. 

I was invited to make presentations based on the title

People who put these ideas into practice have had extraordinary results.

• One baker added $100,000 to his annual turnover. 


• Tyre retailers who had never sold wheels in their lives were selling 96 and 112 a month. 


• A café chain added 12% to the annual profit by getting onto this. 


• A manchester retail chain sold out of the nominated ‘add-on’ product in two days.


• Interflora stores sold out of chocolates in the first morning after this session.


• In the Philippines, the Chow King commissary ran out of ice cream because the store owners went berserk on offering two scoops instead of the customary one.


The book explains;

• Why you SHOULD Make more money from every sale


• Why you DON’T Make more money from every sale


• How you CAN Make more money from every sale


Formerly sold as hard copy, it has been converted into e-book format with all 80 illustrations and chapter lessons. Get Make more money from every sale here: 

This podcast explains;

• When to make the add-on sale.


• How to make the add-on sale.


• Techniques to enhance the add-on sale opportunity.


There are also enough ideas for you to put ‘add-on selling’ into any business – online or in B2B.

The recording is quite funny I am told.

The store owners in this workshop had a great time and so did I. But after the session they had an even better time. The next day the phone calls came in thick and fast. 

And all they did was ask an add-on sales question,  which was not your typical, '... that be all' kind of empty headedness.

This idea is expanded in the final module of the Sell more, easier, faster course in the Colin Pearce Academy and as I say in the presentation it is fully explained in the whole book, Make more money from every sale which you can purchase in my online shop.