Key Takeaways:

1. YIt's no longer acceptable to constantly bombarded consumers with irrelevant messages that don't provide value.
2. The challenge of screen time is real and it impacts both adults and children. If you're providing a digital experience then you must make sure users feel good about using it.
3. Messaging to multiple different target audiences can definitely be challenging, but it's possible if you take a strategic approach from the very beginning.

Full Shownotes:https://www.lumavate.com/podcasts/balancing-historic-brand-digital/