Hey friends, if you own your own business, you're going to love today's episode. You may hear people throw around fancy jargon like "sales funnels" or "list building". If you don't have a clue what they're talking about - no shame.

Today, we'll give the low-down on what's important to your marketing strategy.

My guest today, Paul Chapman, goes back to basics with marketing strategy for solopreneurs. In this episode, you will learn:

• The first 5 steps when creating a marketing strategy
• How to use tech smarter, helping you facilitate real life connections that result in sales
• The best factors to consider when setting your pricing strategy
• Why low ticket offers are harder to sell than high ticket offers?

Paul is super smart, funny and everything you'd expect from a British man talking about marketing. But in a good way. We had lots of laughs and I hope you enjoy this one.

Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/021-paul-chapman/