How should we market products and services differently on Instagram? Today, we're chatting with social mapper Julianne Mahoney about just that!

Julianne owns not one but TWO businesses (and she somehow finds the time to run Instagram accounts for both!) She's a dietitian who focuses on intuitive eating for adventurous women AND she hand sews artist-designed sustainable climbing gear on the side, and so today, I wanted to invite her on the show to chat about what it's like to market these two very different businesses on Instagram and share her best tips for managing it all without losing her mind.

Here's a breakdown of our chat:

[16:03] What's the difference between marketing products and services?
[19:05] Tips for marketing two different yet similar businesses on IG...
[25:21] How to bring your values into your business and actually make a difference for your community and the world...
[30:40] Charging what you're WORTH and not listening to the haters...
[38:17] How Julianne used Instagram to begin collaborating with 30+ artists...
[43:22] Tips for setting boundaries for Instagram (so you don't get sucked in!)
[47:06] Planning content for TWO accounts (and how to cross-post!)
[53:13] THIS one thing has helped Julianne see the most success on Instagram...

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Connect with Juliianne at dirtchalkbagsclimbing.com + theoutdoorrd.com or on Instagram @dirtchalkbags + @the_outdoor_rd!
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For extended show notes + a whole lot of goodies, visit feelgoodsocial.com/episode/21
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Want to create your brand's marketing strategy and plan all of your social media posts for July? Check out our online social media course The Feel Good Social Map here: feelgoodsocial.com/socialmap

Connect with your host Kinsey:

• Authentic AI Website: diywith.ai
• Authentic AI Instagram: @authenticaiforentrepreneurs

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