As we've mentioned, we cancelled all our DMO insurance plans because the reimbursement rate was too low for us. So the terminations will be going into effect soon and we've been informing our patients through an automated campaign to allow them to click a button and update their records. It's a great way to make the process less manual. That's the good news...

The bad news, is that our new patient rate has dropped pretty substantially since we dropped the plans. We feel it's the right thing to do - long term, because right now, we're working too hard for far too little money. But while we're still confident in our decision, it never feels good to see your new patient count drop.

Our plan is to use our Dental Membership plan to drive growth. I had an idea to appeal to small businesses that might not have dental benefits for their employees. This would be an inexpensive way for the companies to provide a perk for their staff and give them access to discounts at a high-end dental practice. There are tons of shared working spaces all over the city that house thousands of companies. So I'm going to reach out to them to see how I could advertise or host an event to get these types of companies interested.

Episode Show Notes:

00:04 - Termination Notice from DMO plans

00:10 - Emailed patients with options

00:40 - Automated links to update our records

00:48 - New Patients rate is lower now

01:02 - Scary but a good trade-off

01:15 - Want to increase patients through FlossClub

01:44 - Appeal to small businesses via co-working spaces

02:23 - Co-working spaces may have some ideas as well