Girl on Purpose with Vivian Tenorio

021: Susan Petersen, Founder of Freshly Picked


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Susan Petersen started making baby moccasins in 2009 after becoming frustrated by the lack of well-designed baby shoes. Using her second child, Gus, as a mocc-tester, and a bag of scrap leather she picked up at a yard sale, she began experimenting with designs. Working at her kitchen table, on a shoestring budget, Susan persisted through some disastrous attempts until she had created a pair of moccasins that not only looked adorable on Gus’ chubby little feet, but stayed on his feet as well.

 

On Today’s show Susan will share:

- How and why she started her business
- How she got her moccasins into the hands of Kourtney Kardashian
- Her experience on ABC's Shark Tank and her tips for those thinking about going on the show
- Greatest business decision that changed everything
- Her secrets for growing her instagram following
- Top 3 tips for aspiring entrepreneurs
- Plus much more...

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Girl on Purpose with Vivian TenorioBy Interviews w/founders of today's fastest growing brands, New York Times Bestselling authors featuring Tory Johnson, Guy Kawasaki, Tito's Handmade Vodka, Coolhaus, Hail Merry, Brad’s RAW Foods, Suja Juice, Rachel Hofstetter & other Entrepreneurs!