Creative Funding Show

021 The Anatomy of a Successful Crowdfunding Page (Deep Dive)

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Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells.

Introduction
  • This is the meat and potatoes of your Kickstarter campaign.
  • If you do your promotion right, people will spend hundreds of hours looking at this page.
  • A good page not only convinces them to back the project, but also to invite their friends to back the project.
    • Storytelling and the Value of Vulnerability
    • You’re not crowdfunding a product, but a story.
    • Frame the value of your potential product by telling a compelling story about WHY you are creating what you are creating and WHY it will make the world better.
      • Make you laugh
      • Educate you
      • Entertain you… whatever.
      • Be willing to be honest and vulnerable. You want your audience to RELATE to you.
      • It’s ultimately NOT your story; it’s their story. Bring them into the story.
        • Crafting a Crowdfunding Sales Page that $ells

        This is the heart of your campaign. The quality of your kickstarter page will be an amplifier on all your other  efforts.

        Elements of a sales page:

        Project Image

        • The first thing people will see on Pinterest, Facebook & Google Plus
        • Consider paying for a logo/cover before starting your Kickstarter campaign.
        • 99 Designs or Fiverr is cash is tight.
        • This will pay for itself.

          • Project Title

          • This is the only thing people will see in a Tweet.
          • Think about SEO
          • Provide a Clear Benefit

            • Category

            • Only get to pick one so pick a child category.  This should be pretty straight forward.
            • If you are an author pick either fiction or nonfiction on Kickstarter
            • Pick Writing on IndieGoGo

              • Short Blurb

              • This is the larger font text right under the video shown within Kickstarter.
              • 135 Characters on Kickstarter
              • 160 Characters on Indiegogo

                • Funding Duration

                • The benefit of short campaigns:
                  • Intensity,
                  • Faster money
                  • Less of the sagging middle.
                  • The benefit of long campaigns:
                    • More time to raise money.
                    • Time to make adjustments and make up for mistakes.

                      • Project Location

                      • Kickstarter will show people projects near them.
                      • If you don’t live in a big city select the nearest big city. Give the answer you would if you are in a conference in another state and someone asks where you are from.

                        • Page Copy

                        • Headings Headings Headings
                        • Zoomable
                        • Tell your story in images.
                        • You can change (improve) this as you go.
                        • FAQ
                        • Testimonials from others (Video).
                        • Your credibility. (Mary showed her books.)
                        • Other places on the web where you’ve discussed your topic. (Trust symbols)
                        • A gracious, thankful tone.

                          • Risks and Challenges:

                          • Spend some time thinking about this. Failing to plan is planning to fail.
                          • Common Risks & Challenges:
                            • Launching on time
                            • Going over budget

                              • Use Novel Marketing’s Patreon Affiliate Link to make an extra $50 for your first 30 backers.

                              The post 021 The Anatomy of a Successful Crowdfunding Page (Deep Dive) appeared first on Creative Funding Show.

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                              Creative Funding ShowBy Thomas Umstattd Jr.
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