Do you should all over yourself? Do you have unconscious rules for what other people should be doing? Today, we look at where “should” turns up in matters personal and business, with a spotlight on Donald Miller’s Story Brand framework, and a side quest into bloviating YouTubers.

Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.

You can find all our latest episodes here: https://shows.acast.com/tentacles

... and more information about our work and resources at crownandreach.com

... and you can contact us through [email protected]

Hosted on Acast. See acast.com/privacy for more information.