Episode 21 of the Channel 8 Podcast is all about Adidas, and for today’s episode, we have one of the biggest Adidas heads I have the pleasure of knowing, Alex Des Roches from the Montreal area, also known as Sugycypersons! In this episode we discuss how his origins as a break dancer got him into sneakers, along with his perspective as an Adidas employee throughout the crazy hype the brand experienced in 2015-2016.