In this episode, we meet Paul Lacey – founder and developer at The Dickiebirds Studio, user experience and WordPress Design and Development Agency in the UK. We talk about how prioritising user experience throughout a web project (or even retrofitting it to an existing website) can have a massive impact on your business.

 

Main talking points include:

1. Why user experience is so essential to business
2. How to integrate a process such as this into a new business / freelance venture
3. Stages of designing through User Experience:

• #1 – Define the strategy and some deliverable goals
• #2 – Research your audience – creating your personas and then good and bad scenarios for the personas to create user flows
• #3 – Gather the personas as an audience (or audience segments) and put a digital marketing strategy together to reach the audience(s)
• #4 – Design and build the project based on your research to date
• #5 – "traditional" growth hacking (split testing)

 

Connect with Paul:

Twitter: @wp_paullacey

Website: The Dickiebirds Studio

 

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