It’s something that even seasoned old vet’s forget to do at times - and yet it’s the most powerful thing a copywriter can commit their time to…

This is where the leverage is created. It’s where the high-converting copy separates itself from the crowd. Those that do research have more long-term success than those that don’t

Here’s why AND how you can get your research in to guarantee long-term conversions on your copy#QOTD comes from @austingillis