This Podcast Is Episode Number 0219, And It Will Be About Unique Proven Marketing Tips For Your Contracting Company For Most Construction Contractors Your World Is “Hurry Up” And “Wait.” Hurry up and answer the Call from the Customer. Wait to make the appointment. Hurry up and get to the job. Wait for the Customer to come home, to be available. Hurry up and create the proposal. Wait for a decision. In some cases, the Customer says “Yes” and then it is Wait for the Job Deposit. Wait to Start The Job Contractors doing Insurance Work are expecting to wait for Approval from the Insurance Company Wait for the 1st Installment from Insurance Company Wait for Inspection By Insurance Company Wait to collect Homeowner’s Deductible Wait for Final Payment By Insurance Company All of this Hurry Up and Wait for activity makes it hard for The Contractor to schedule other jobs. Many contractors are only holding a place open for the customer once a job deposit has been received. There Is A Better Way - Fill The Funnel And Let Them Clamor To Get On Your Schedule! Unless your Construction Contracting Company has lots of work stacked up, there will be times when there is nothing to do, and that is the best time to think about Strategic Marketing and following the adage: "Dig Your Well Before You Are Thirsty" Everyone over a certain age remembers the Big Telephone Book with Lots of Yellow Pages The Telephone Books was so thick that it was the first thing used as a “Booster Seat” for little kids at Holiday Dinners. Those days are gone along with the Full Page – Triple Truck Ads. Today’s telephone book is small, thin and looks closer to an oversized paperback book. Remember the Thomas Guide Map Books. Everyone had them and bought a new copy every year. Today it is the world of internet marketing and phone apps. When in doubt – Google It, Bing, Safari, or search on Yahoo. There are other places, but these are the most common. While waiting for something to happen here are few companies that may help generate leads Here are a few of my favorite companies that provide services that are helpful to contractors Home Advisor – Marketing Nationwide - http://www.homeadvisor.com/ The best part is that you choose the areas you want to work and the types of projects you'll service. They have resources on the pricing your construction services HomeAdvisor is the place to be found - here's why: • Over 12 million project requests in the last 12 months • More than 5 million reviews submitted by homeowners • Nearly 140,000 service pros in their network Houzz.com - Marketing Nationwide - https://www.houzz.com The website for Contactors to Market to Homeowners and upload pictures of past project Footwork Express – Marketing to Real Estate Agents - http://www.footworkflyers.com Real Estate Agents need the assistance of contractors to put their listing in the best light Footwork Express Provides Real Estate Marketing in King & Snohomish Counties They deliver flyers, postcards, counter card promotions to Real Estate Offices They work with Builders, Agents, Marketing Cos, & Companies with Services which Help Agents List & Sell Homes Deliveries are Posted on their Home Page with the link to our client's website if available They also post the Flyers on their Facebook, LinkedIn & Twitter Postcard Mania – Marketing Nationwide - http://www.postcardmania.com/ Business Cards and Matching Postcards that you can pass out or mail Business cards never go out of style – the just seem old fashioned When the internet goes down, or customers do not have Smart Phone that trusty business card comes in handy Your Construction Company Business Card Should Have: Your Company Name Your Company Address Your Contact Info Your Company Web Address Your Company Phone Number A business card is two sided – print something on both sides. Add a Flyer-like the one you...