BRAD SMITH is CEO of Braaap Motorcycles and the brains behind the growth of the brand.

In this episode we talked with Brad about the big changes they’ve made with the brand. We discussed their expansion into a bike leasing / subscription model, the inevitable change in how they manage logistics, brand perception, and the challenges of the business they are in.

Now 19 years into doing this work, Brad also shared some of his thoughts about the decision making process behind the moves they are making.

You can follow and get more information about Brad and the Braaap Motorcycle brand from the company website and from social media accounts:

https://braaapmotorcycles.com 

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OUR SPONSORS

The Moto Edition podcast would not be possible without the support of The Bike Stig YouTube Channel: - https://www.youtube.com/c/thebikestig

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PRODUCTS WE USE AND SUPPORT

Metzeler Tyres - https://www.metzeler.com/en-au/home 

California Superbike School Australia - https://www.superbikeschool.com.au/css

SC Project Exhausts - https://sc-project.com.au

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AUDIO

The music on this podcast is used under license from Artlist - License Number 620227 .