Key Takeaways: 

1. While tech can and should help us deliver to rising expectations, it cannot and should not be our strategy.
2. When you’re considering purchasing a tech solution, ask yourself if you’re basing your decision on what your team actually needs or if you might be putting too much weight on what your competition is doing, what might simply be the convenient choice, or simply feeling like you need to jump on the bandwagon and try the latest cool thing.
3. Whether you're in B2C or B2B, remember that you’re always looking to stand out to and engage with a human. So don’t get so wrapped up in the tech that you forget how to drive personal touches, relevancy, emotion, convenience, and meaning to a person.

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/save-your-retail-business-denise-lee-yohn