People often say there’s no such thing as a bad idea in a brainstorming session, but come on—is that really true?

Well sure, some ideas truly are bad, but that doesn’t mean they should be discouraged in the context of a brainstorm. An objectively bad idea may provide the perfect contrast and fertile ground for a great idea to grow.

This episode actually turned into a kind of brainstorm in and of itself.

We talk about some practical tips for coming up with ideas, using a whiteboard, Matt's reverse funnel of specificity, why location matters, the purpose of bad ideas, and why to come into a brainstorming session with a goal.