Today’s conversation is about making your business stand out from your competitors with brand strategist and designer, Michelle Sanchez. Michelle is one of my clients and the founder and creative director of Baremade Studio where she helps mission-driven businesses develop impactful brands.

Michelle started freelancing while in college but settled into a corporate career after graduating. It was during her pregnancy when she realized she wanted more flexibility in her life. This want was what ultimately pushed her to jump back into freelancing full-time. She shares her journey of building her company, tearing it down and building it back up again.

In this episode, you’ll hear us unpack how she’s learned to work within her zone of genius and get clients results in a way that serves her best. She talks about how she’s been able to spend less time in her business as she’s developed more scalable offerings, what challenges she helps clients overcome and how you can figure out your why and brand values.

What’s in this episode:

• What Michelle does as a brand strategist and designer
• Why she scaled back to rebuild her company
• Her realization that she couldn’t control everything and finding her zone of genius
• How she felt about moving from monthly retainers to one-day only offerings
• How offering the Designer for a Day service has allowed her to work less while making more revenue
• What challenges she helps clients overcome within their business
• The two areas you should focus on to stand out from your competitors

Connect with Michelle: 
Website | Baremade Studio | Instagram | Facebook

About Michelle:

Michelle Sanchez is the founder and creative director of Baremade Studio, a creative design agency cultivating impactful brands for mission-driven businesses. She provides brand support through strategy and design, building service-based online businesses who are ready to launch digital products or online courses.

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