RetainFM – Build your Digital Agency on Recurring Revenue

022 - Launching and Marketing a Product


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Main talking points include:
  1. A damage assessment
  2.  The marketing doesn't fit the product
  3.  The process is broken
  4.  Bad copywriting / difficult conversion process
  5. Follow a product launch process
  • Develop some high-level teaching content to generate trust with your list (the pre-pre-launch)
  • Different types of launches:
  • Email Launch
  • Webinar Launch
  • Video Launch
  1. Roll out the product
  2. People dream about what they don't have – you don't sell the product, you sell the benefit
  3. EMail is where it's at – because it converts 10x better than social media... Simple!
  • Although its harder to start a conversation this way, it's more profitable
  1. When you announce your product you don't need to sell it straight away... 

 




Connect with Tyler:

Website: tylerbream.com


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RetainFM – Build your Digital Agency on Recurring RevenueBy Pete Everitt

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