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In this episode, Roddy Galbraith and John C. Maxwell discuss the biggest mistake most speakers make—focusing on themselves rather than their audience. John shares practical strategies for shifting attention to adding value and creating a meaningful experience for listeners, regardless of audience size. He also reveals his lifelong habit of daily reading and filing, offering actionable tips for organizing ideas, quotes, and stories in a way that supports his speaking and writing. Listeners gain valuable insights and concrete methods to build their communication skills and connect more authentically with any audience.