You wouldn’t show up on stage or in a formal business meeting, dressed to the nines and not say anything, would you? Of course not! So why do we focus so little on how we show up with our words in the online space?

Want to know the NUMBER ONE skill that content creators, podcast hosts, and video gurus alike use every day?

The craft of storytelling through copywriting.

Our guest today shares the importance of writing well and how copy can make or break your brand or business. 

This week, I am speaking with Mike Kim, a Business Coach, and Marketing Strategist, who specializes in personal branding, product launch strategies, and copywriting. Mike shares how to write content that speaks to the level of your potential relationship. Not only does this allow you to reach your ideal client but it helps you communicate how you intend to show up. According to Mike, our job as marketers is to give our clients a reason to know, like, and trust us. When it comes to copywriting, it isn’t about closing a sale. The power of copywriting allows us the opportunity to cultivate long-lasting relationships. 

Topics Discussed:

• How to communicate effectively and efficiently online
• Leading with a big idea, story, and solution to entice people’s interest 
• The power of storytelling and why we use it every day
• How to hook people in with a little bit of mystery in your copy
• Writing copy based on the stage of awareness of potential relationships

Learn More About Start to Finish Marketing Visit:

www.starttofinishmarketing.com

Connect with Mike Kim:

• Website: https://mikekim.com 
• Instagram: https://www.instagram.com/mikekimtv/?hl=en 
• Brand You Podcast: https://mikekim.com/show 

 

 

Freebies: 

• 50 Email Subject Lines That Are Almost Impossible to Ignore! https://mikekim.com/50headlines