In this episode of the Optimized Online Marketing podcast, I’m breaking six main types of online offers, including online courses, so that you can figure out which one is the best fit for you and your business.

Here’s what we cover:

✅ Why online courses are often overhyped as the go-to online offer

1:1 Services – The easiest way to start selling what you know

Group Coaching Programs – High-impact with more flexibility than courses

Online Workshops – Great for testing ideas and building your audience

Online Courses – When it is the right fit, here’s what to consider

Resources – Digital resources such as templates, worksheets, premade files

Membership Sites – For long-term growth and recurring revenue

✅ Real talk about what it takes to build each type of offer (and avoid burnout)

If you’ve been stuck thinking your first offer has to be a full-blown course, this episode is your permission slip to start simpler and smarter.

PS. Join us inside the First Offer Fast Track a free 5-day challenge that helps you create your first online offer without getting overwhelmed. Sign up at https://firstofferfasttrack.com