In this episode of the Sales Prospecting School podcast, Ted and John talk about the power of PPC (Pay Per Click) advertising for lead generation and sales.

Take the time to understand the definition of PPC and what strategies there are to employ.

Display

Search

Social

Affiliate

Remarketing

Learn how you can apply the AIDA model to track conversion metrics and get the most out of your advertising funnel.

As a bonus, we go over how to utilize SKAGs to get the most bang for your buck in Google AdWords. A SKAG is a single keyword ad group that takes advantage of Google's relevancy and quality scoring in order to make sure that you win the auction, pay the least, and show up high in the rankings.

Thanks for listening to this LEGACY episode of Sales Prospecting School.

Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB

Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4

Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM

Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/

Questions or comments? Ted can be reached at: [email protected]

Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/

Thanks for listening and enjoy!

PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh