Gaming has come a long way since the days when kids would pump quarters into dust-covered boxes at the arcade. With incredible hardware and powerful software, game designers are now able to go far beyond two-demension spaces and create 3D worlds so lush and immersive they can take your breath away. Those beautiful environments, though, aren’t enough. With all this power and speed at their disposal, game companies have begun to push their creations deeper into pop culture. How? By using virtual worlds to tell new stories.