In this podcast episode, Holly and Josie discuss the essentials of starting and growing a successful nutrition business. They emphasize the importance of identifying and speaking directly to your ideal client, rather than trying to appeal to everyone.

They highlight the significance of providing value through content that addresses specific client problems and demonstrates how your services offer solutions.

They also dive into effective social media strategies, including the use of platforms like Instagram, TikTok, and Facebook to build community engagement. The episode touches on the concept of branding, advising listeners to keep it simple and authentic.

Holly and Josie share their personal experiences, including the trial and error process of finding her niche and the benefits of having a clear, consistent brand identity. The conversation also covers the balance between professional content and personal touches to humanize your brand without overwhelming your audience .

Holly's Instagram : Hobo Wellness - Nutritional Therapy & Functional Testing
Josie's instagram: Serve Well Studio- Branding | Digital Content | Business Mentoring
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