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022. Time For Your Brand’s Mid-Year Check-In: Here’s How To Do It
We're halfway through the year, and while you're probably checking your revenue numbers and updating those Notion dashboards, there's one thing most people forget to audit: their brand.
Whether the past six months went exactly to plan or left you quietly panicking over your unfinished goals, your brand deserves a check-in. With time, your brand, your business, your industry, and you have all evolved. And it's part of your job as a freakishly good service provider to make damn sure your brand evolves with you too.
In this episode, I'm walking you through what I call a quarterly dress rehearsal (aka your brand's performance review). This is the ritual that's led me to major decisions like rebranding into Flying Colors Creative, starting this podcast, and having those clarity-gaining conversations with past clients.
SPOTLIGHT MOMENTS
✦ Why summer is the perfect time to audit your brand (before the biggest sales season hits)
✦ The three-step quarterly dress rehearsal: visual lineup, audience reaction pulse, and alignment gut check
✦ How to spot visual disconnects that make people think they clicked the wrong button
✦ What to do when your brand isn't exciting you anymore
TAKE THE STAGE
Set a reminder right now — literally put "Brand Dress Rehearsal" in your calendar every quarter. Your future self and your future clients will thank you for keeping your brand front of mind so it becomes front of mind for others too.
Also, if content design inconsistencies were one of your main problems, grab your ticket to my free Content Carousel Workshop happening June 16 at 3PM Lisbon time. You'll learn design tips and tricks to make your visuals enhance your content instead of hiding it. Sign up for the replay even if you can't come live!
——
Mentioned in this episode:
✦ Sign up for the FREE Content Carousel Workshop: Design better on-brand content that looks the part, performs & steals the show.
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
——
TIMESTAMPS
00:00 Welcome to The Freak Show
02:24 Why Your Brand Deserves a Check-In
05:59 Introducing Your Quarterly Dress Rehearsal
09:59 Step 1: Your Visual Lineup Check
13:05 Step 2: The Audience Reaction Pulse
16:41 Step 3: The Alignment Gut Check
22:44 Closing Thoughts and a FREE Workshop Invite!
View all episodes
By Eva CoutoWe're halfway through the year, and while you're probably checking your revenue numbers and updating those Notion dashboards, there's one thing most people forget to audit: their brand.
Whether the past six months went exactly to plan or left you quietly panicking over your unfinished goals, your brand deserves a check-in. With time, your brand, your business, your industry, and you have all evolved. And it's part of your job as a freakishly good service provider to make damn sure your brand evolves with you too.
In this episode, I'm walking you through what I call a quarterly dress rehearsal (aka your brand's performance review). This is the ritual that's led me to major decisions like rebranding into Flying Colors Creative, starting this podcast, and having those clarity-gaining conversations with past clients.
SPOTLIGHT MOMENTS
✦ Why summer is the perfect time to audit your brand (before the biggest sales season hits)
✦ The three-step quarterly dress rehearsal: visual lineup, audience reaction pulse, and alignment gut check
✦ How to spot visual disconnects that make people think they clicked the wrong button
✦ What to do when your brand isn't exciting you anymore
TAKE THE STAGE
Set a reminder right now — literally put "Brand Dress Rehearsal" in your calendar every quarter. Your future self and your future clients will thank you for keeping your brand front of mind so it becomes front of mind for others too.
Also, if content design inconsistencies were one of your main problems, grab your ticket to my free Content Carousel Workshop happening June 16 at 3PM Lisbon time. You'll learn design tips and tricks to make your visuals enhance your content instead of hiding it. Sign up for the replay even if you can't come live!
——
Mentioned in this episode:
✦ Sign up for the FREE Content Carousel Workshop: Design better on-brand content that looks the part, performs & steals the show.
Follow & Connect with Eva:
✦ Website
✦ Get my Uncaged emails
This episode was co-produced with Adrienne Cruz.
——
TIMESTAMPS
00:00 Welcome to The Freak Show
02:24 Why Your Brand Deserves a Check-In
05:59 Introducing Your Quarterly Dress Rehearsal
09:59 Step 1: Your Visual Lineup Check
13:05 Step 2: The Audience Reaction Pulse
16:41 Step 3: The Alignment Gut Check
22:44 Closing Thoughts and a FREE Workshop Invite!