In this episode, Jules White addresses the common struggle of not knowing where to start when making website changes to attract more clients. She provides clear guidance based on your current website traffic levels and goals.

Key Takeaways:

• No Traffic? Start with Analytics: If you're unsure about your website traffic, begin by setting up Google Analytics and Google Search Console to gain insights into visitor behaviour and search visibility.
• Low Traffic? Focus on Driving Visitors: If your website receives minimal traffic, prioritise attracting visitors through networking, social media, guest appearances, and freebies.
• Some Traffic? Optimize for Conversions: If you have a decent amount of traffic, focus on improving your conversion rate by clearly communicating your value proposition and having strong calls to action on your website.
• Understanding Your Client's Problems is Key: Regardless of your traffic level, deeply understanding your clients' problems and using their language in your website content and keyword research is crucial for attracting and converting visitors.

Jules emphasizes that the specific actions you take will depend on your unique situation, but her advice provides a solid starting point for improving your website's effectiveness in attracting and converting clients.

Remember: Even small changes can make a big difference. Start by identifying the area that needs the most attention and take action today!

For a deeper look into where to start - listen to last week's episode 021:SEO vs CRO Which Comes First: Should You Focus On Traffic or Conversions?

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