Comedian Bill Murray's classic line, "You're awesome!" was sarcasm at its best. 

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. But while it can be insulting and hurtful to somebody, it also has an important positive aspect on peers. 

Sarcasm can lead to higher levels of creativity. 

So, the next time you get a sarcastic remark? Take that and turn it into a valuable exercise to generate new ideas. 

Let me show you how to do that exactly!

In this episode you’ll hear:

1. The study on sarcasm and its benefits
2. How sarcasm leads to higher levels of creativity
3. An example of using a sarcastic comment as your starting point for the Systematic Inventive Thinking (SIT) method

Resources from this episode:

Study on sarcasm increases creativity: https://www.sciencedirect.com/science/article/abs/pii/S074959781500076X 

Downloadable scorecard to rate your idea

If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://drewboyd.com/podcast to download it.

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