This Podcast Is Episode Number 0222 And It Will Be About Uniquely Highly Profitable Contractors Target High-Profit Enjoyable Clients Every Construction Contractor Has Clients Who Want To Help Part of the reason is that they want to be sure the project is moving and things are being done. Other times the goal is to hopefully save money.   In many cases, the most helpful thing a client can do on a project is keeping the area clean, pets under control and children out of the way. Anything other than that and you, the contractor could be at risk of losing everything you own or ever will if your client or customer is injured while working on your construction project even though it was their home or business. There is a reason why most automotive repair shops have a sign like the one shown below and as a construction contractor, you would be wise to have signs professionally made and use them on every construction site. Each type of construction has its own challenges but the overarching answer is to always give your clients what they want, not what you want. Wake Up To An Overflowing River Of cash flow and profits beyond anything you have seen in the past or continue sleeping on the hard mattress of regret under the cold blanket of lost opportunity by refusing to change old tired worn-out wealth limiting habits that are keeping you from your best. Right Or Rich Everybody picks one or the other to a degree because nobody can do both for very long. Pick one on purpose or the other by default. The more important it is to be right the less you will be rich and the reverse is true. I Have Asked Thousands of homeowners, commercial property owners, landlords, commercial space tenants and even a few car buyers, computer buyers, ship buyers and consumers about their overall buying experiences and one common thread appears over and over; they got what they wanted and were happy repeat customers and clients who refer their friends and family or they didn’t get what they wanted and made the contractors life hell. My Sales Script Book Has hundreds of questions that are continually honed, polished, updated and replaced from which I pick and choose the ones to use depending on the situation. Develop Your Own Script Book And Record the questions and answers that you find encourage people to open up and get to the fourth level of truth because when you do the service you will render will be far in excess of the money you earn. The Two Most Powerful Questions: What are your most important criteria in making a purchase decision? What is the one thing you remembered about your purchase? Question #1 Most Common Answer "Price" because for most people it is a conditioned response they learned early in life. It is similar to ringing a bell; it gets people's attention; Stimulus & Response. If you ever get mugged, and I hope you never do; yell "FIRE" because everybody wants to see a fire but very few people will respond to a cry for "HELP". Question #2 Most Common Answer "I could or could not get what I wanted!" There is a lot of money making power in this answer and it does not come fast or easy. In fact, in most cases, it takes a while to get to it...because: Truth Is Four Levels Deep: What people want to hear What people want to believe Everything else out in the world The Truth of what they really believe If Your Construction Company has annual sales volume of less than $1,000,000 and you want to double, triple and quadruple your cash flow and net profit pay attention to these tips: Listen With Empathy And Understanding because this one of the most valuable gifts one person can give to another person is to listen and let someone speak until they are finished. Poor communicators make deep noises from the chest sound like important messages from the brain have a captive audience and it is 180 degrees opposite of truly listening. Ask Good Questions When your construction customer or client makes a point about something...