Key Takeaways:

1. Regardless of what industry you’re in or what products you’re selling, it’s all about building valuable relationships, meaningful connections, and serving as a trusted guide for the buyer.
2. Use storytelling to give your audience something to believe in. That comes down to content, brand messaging, how, when, why, and where you’re delivering value to your audience so that you position your brand as that helpful resource.
3. Carol’s company, Rapid7, is all about cybersecurity for businesses. For some of us, that might not feel like a high-emotion, highly story-centric company. But that’s not so. She and her team are able to appeal to emotions by discussing what could happen if security isn’t prioritized. Rapid7 embraces stories and emotions -- and you can too!

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/humanizing-marketing-carol-meyers