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We've all done it. We think by giving someone a discount, we're helping them out. We create a special scenario for those we think can't afford it. We buy their story. Soon enough, we find out that we just got suckered.

Listen in today to find out how creating specials as a reward for someone's​ story is hurting both of you.

Looking to become the authoritative, preeminent voice in your space, get your free Ultimate Guide to Preeminence at http://preeminence.tv