I have a confession to make… I thought I knew what the term "content marketing" actually meant, but then I totally got schooled on this episode.

But in the nicest way possible. In a way that really helped me better understand how and why our customers buy from us. You know, how to do the thing that actually works!

Because Lord knows, none of us want to inadvertently create more NOISE with our blogging, social media updates and how we show up in the world. It's exhausting and it serves no one.

My guest, Chris Marr, is going to simplify what content marketing can do for us. In this episode, you will learn:

• The real definition of 'content marketing' and why so many businesses get it wrong
• How to clarify your buyer's journey through your sales process, and what to keep in mind all along the way
• What is the "Zero Moment of Truth?"
• Chris' brainstorm process for generating ideas for content that's simple to follow
• What are the first five steps we can take action on today to boost business growth?

Think about the last big ticket purchase you made. What were the steps you went through before laying down your credit card and making the purchase? Did you research competitors? Did you look at testimonials? How long did you lurk around before making actual contact?

Your prospective customers and buyers are doing the exact same thing with you right now! Chris teaches how to build trust with them in simple, simple ways.

Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/023-chris-marr/