J'Amy Tarr is a designer with a love for making edgy outwear that compliments every woman's wardrobe year round. Based out of Mill Valley, CA, she talks about the importance of local production and designing for a niche market.

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In this episode you will learn:

- J'Amy's background and the birth of her brand.

- Designing and focusing in on a niche market- outerwear.

- The new collection!

- The classic moto jacket , voted best by 7x7 magazine.

- Her online and trunk show strategy.

- Local production in the bay area.

- Inspiration for the collections and favorite designers.

Enjoy

x

Jill