Audience of One

#023 - Justin Welsh on Intentional Lifestyle Design, Content Creation, & Shiny Outcome Syndrome


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Justin Welsh is a former startup exec turned solopreneur & creator helping people launch, grow, and monetize their internet businesses. We talk about long term thinking, playing your own game, content creation, status, the value of travel, and more.

(00:47) Why he chose content creation

(02:47) Did content creation come naturally or take effort?
(04:58) The challenges of solopreneurship & content creation
(07:49) Why you don’t find your niche
(10:04) All good things are hard & difficult
(12:36) What's he (not) optimizing for
(15:13) Would he ever turn this into a large, multi-person business?
(18:17) Mimetic desire & playing your own game
(21:16) Is the experience & journey towards your own authentic desire unavoidable?
(22:56) Avoiding the disease of more & not getting blinded by growth
(25:20) You can't fast forward reality
(28:24) Are there downsides to status and internet fame?
(31:22) His business wouldn’t grow without the personal brand
(33:36) Why he chose not be a parent
(36:09) What he likes about travel & how to emulate the benefits elsewhere
(40:46) Investing in local communities & helping people abroad learn how to use the internet
(44:42) Justin's final question for listeners

Justin’s Twitter: https://twitter.com/thejustinwelsh

Justin’s Site & Newsletter: https://www.justinwelsh.me

Spencer’s Twitter: https://twitter.com/SP1NS1R

Spencer’s Blog: https://spencerkier.substack.com

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Audience of OneBy Spencer Kier

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