Storytelling Works with Colin Pearce

023 - Kirryn Zerna: Stand out


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Kirryn Zerna: talks to colin Pearce about being a stand-out.

WATCH: To see the interview on YouTube, click here

Stand out. Be seen. Get noticed. Yeah, yeah, yeah.

You know—everyone knows—it’s hard to stand out in the current business climate. We are faced with almost crushing forces which appear to be conspiring against us. It feels personal.


To remind you, we are facing;

  • an over-crowded market place,
  • antagonistic local competition,
  • greedy national competitors,
  • gigantic corporations,
  • Internet sales,
  • television and radio advertising,
  • social media advertising,
  • customers too afraid to spend,
  • new kids on the block every five minutes.
  • As if you didn’t know, hey?


    I feel for you. I’d like to give you the clickable secret to standing out in your market by tomorrow.

    But there isn’t one. Masterpieces take time.

    This is advice from someone who WASN’T a stand-out but who became one

    Kirryn Zerna used to look out of her employer’s window on the fifteenth floor and watch jets taking off, dreaming one day to be on one, sharing hope and skills with other people. She had to develop a plan because she had no platform.


    Today she speaks on stage, conducts workshops and consults to the C-Suites of major corporations.

    It didn’t happen overnight

    Kirryn had no business equity; no profile, no following, no credibility outside her own work place. So she set about standing out.

    Rome wasn’t built in a day, but every day for year upon year, upon year, someone stacked one brick on top of another.

    In this Episode Colin asks Kirryn to spell it all out; the questions, the strategies, the plan—to become known. 
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    Storytelling Works with Colin PearceBy Colin Pearce