More Than Digital Marketing

023 - Live Show Spectacular #OptixAnnualTrends2023


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It’s a landmark episode - our first live episode. Join Jack Warne, Becky Brennan and Luke Stone as we do the More Than Digital Marketing Podcast for a live audience at Winslade Park, Exeter. Experience all the highs of our live episode including social media being overrated, Google evolves more of it’s products, more ChatGPT integrations and a live poll! 

Get in touch with the team at Optix: 

  • Tweet: @optixpodcast / @optixsolutions 
  • LinkedIn: https://www.linkedin.com/company/optixsolutions 
  • Instagram: https://www.instagram.com/optixsolutions/ 
  • Youtube: https://www.youtube.com/channel/UCBNjgrwxcLFztoxt0zRQlJg 
  • Thank you to James Dawkins for editing the pod each week. If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review. 

    Links to this week’s topics can be found below: 

    • Social media is the most overrated skill by businesses, marketers say 
    • https://www.marketingweek.com/social-media-is-the-most-overrated-skill-by-businesses-marketers-say/?cmpid=em~newsletter~breaking_news~n~n&utm_medium=em&utm_source=newsletter&utm_campaign=breaking_news&eid=31140748&sid=MW0001&adg=PNI4kA4bkrj1b44 

      • Americans want to delete Instagram more than any other app 
      • https://www.cnbc.com/2023/03/08/americans-want-to-delete-instagram-more-than-any-other-app-report.html 

        • Google Translate should soon offer better suggestions for words with multiple meanings 
        • https://www.engadget.com/google-translate-context-ai-ios-redesign-184840667.html?guce_referrer=aHR0cHM6Ly9uZXdzLmdvb2dsZS5jb20v&guce_referrer_sig=AQAAAJ3zbEANw3_YKwavYKZABNLDHrXkUyTS7AIpDps9apiDW1ppMJXe78U7lkGZxkNkp0EamTvlCf4W9ehXhnPFxIfZ2IzVdPLMvSK7sELQpAVvjKDcukgIEbBRR8d4UQt6jC8yru30N-W0t9BsQeEFBq8QkDI5zfB-ekVizLgbgPK8&guccounter=2 

          • Google launches new Google Trends portal 
          • https://searchengineland.com/google-launches-new-google-trends-portal-394026?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsuWZtl85CRvO_eIsttMaAbcEu3iKfGyy_n6bxS0VniDlM9hoqLhHQdPG_bdXf2Bp-05ZDbyyAIzpQ9Vz1zW8v90rzAwC999ch8rB0Pd_-PSA 

            • YouTube overlay ads are going away 
            • https://searchengineland.com/youtube-overlay-ads-are-going-away-394049?mkt_tok=NzI3LVpRRS0wNDQAAAGKZMsuWVXGEvFpnnyqTEdfap0E3vJ_NOz3EBeSCnHC_TpGVGNo8gXnDbjWS_N7Vcm6nDz4PRR9AIz2Ro0Mkkp4--wF19pV5FYbDXgrn7OOpWjVTw 

              • Shopify's Built-In GA4 Integration Review 
              • https://www.slideruleanalytics.com/blog/shopifys-built-in-ga4-integration-review?utm_campaign=shopify-ga4&utm_medium=social&utm_source=facebook&utm_content=google-analytics-4-community 

                • Microsoft may replace Bing Search answers with Bing Chat responses 
                • https://searchengineland.com/microsoft-may-replace-bing-search-answers-with-bing-chat-responses-394212?mkt_tok=NzI3LVpRRS0wNDQAAAGKflNiVOU7IhW5eDG3r-X0DrbFDlFQLhP4A8qZqU0gZrI47UphltA9qAsrvKzuYas7v3ao_CK-1NUWg7COApGOHzxNeF3OH3zpg3hn_ZhFlTqRHg 

                  • Slack’s new ChatGPT bot will talk to your colleagues for you 
                  • https://www.theverge.com/2023/3/7/23628673/chatgpt-slack-salesforce-einstein-ai-business-messaging


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