Copy That Pops: Writing Tips and Psychology Hacks for Business

023 - Managing Psychology, Emotion, & Ego for Success with Victor Adefuye


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EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.

Notable Sections:

  • Why Victor considers himself an "armchair psychologist" [7:24]
  • How Victor helps his reps and clients overcome their roadblocks [9:55]
  • Why it's important to understand the emotional state of the client [12:53]
  • One thing people are surprised to learn about objection handling [16:34]
  • How Victor coaches his clients on shifting their language [20:25]
  • Why Victor helps his clients develop scripts for interviewing clients [26:40]
  • Victor's recommended books for sales and psychology [27:51]

Shownotes for Managing Psychology, Emotion, & Ego for Success with Victor Adefuye

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Copy That Pops: Writing Tips and Psychology Hacks for BusinessBy Laura Petersen, M.A.E.D.

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