A slight improvement in audio quality even as Robby is coming to us from the other side of the planet in Ho Chi Minh City, Vietnam versus his drive to LA last week.

Robby is headed out to the beaches of Thailand to continue his location independent note business.

With that said, we’re going to focus on marketing for today’s show, which means Chase will be providing the bulk of the content this time around.

“You’re not bad, you're just not as good as you would like to be.”

We’re going to run with this quote as the basis for your marketing, even though Chase is basically telling you your marketing sucks!

Check out the marketing webinar Chase did that we have up on our Note MBA YouTube for a refresher to some marketing ideas.

Images as content drive conversion because we as humans are visual creatures.

Visual perception – The concept from a recent Stanford University study that says the human brain makes you perceive your environment in a certain way whenever you’re viewing an image. The will associate this created environment with what they “see” directly with who you are and what you represent.

If you’re using crappy images in your marketing people are associating those crappy pictures directly with you and your business.

Two new apps that will help you create better images for your social media platforms are:

Bold- Bold makes your text and photos into beautiful typographic images. It’s the simplest way to create engaging social media images. 

Over- Over is similar to Bold, in that it lets you put fantastic text on top of your images. However, it also has a feature that allows you to plug in your logo on every photo that you upload.

Now every time you post to social networks you can work on building your branding machine.

Another big hot button as it pertains to your marketing is making sure your content titles are “accurate.” Don’t put misleading information on your marketing, we see it every day and it is going to destroy your business.

You’re setting poor expectations for your investors when you do this and isn’t adding value for you or for them.

As another insight into upping your marketing game, try following the big guys.

Look at companies that have multi-million dollar marketing budgets and see what they are doing. Odds are they’re a step ahead of the rest of us as they have huge teams of people dedicated solely to making sure they are delivering the best-directed content they can to their specific markets.

Consider it a free education in marketing by following some of the “big guys.”

Here is few great follows on Instagram: Nike, Starbucks, and Ben & Jerry's

Another great medium that isn’t being utilized as much as it should be is FaceBook video… more on this later.

But more importantly, make sure you’re developing an editorial calendar to schedule out your marketing. This will give you the When, Where, How, and What of your marketing for the week.

Consider this your content curating, something Chase does on a weekly basis.

Check out the rest of the show to pick up on some more tips that only the listeners will hear about.

Follow Robby and Chase on Instagram.

Last but not least is Chase’s 80/20 rules as it pertains to content creation and distribution.

As always send you questions to [email protected].

Thanks for listening to our show! We’ll be back next Wednesday morning.

Cheers,

Chase & Robby