What does it take to go from filling vending machines at 4am… to coaching executives at Amazon, Meta and Tinder?

In this raw and insightful conversation, performance coach Oliver Anwar shares his journey from rock bottom to building a global coaching business — not just focused on six packs and macros, but sustainable, identity-driven change.

We talk about:

Why sleep is the highest ROI move in fitness

The real reason most people fail their health goals

How to build an identity that fuels consistency

Meeting Andrew Tate in real life — and what he’s really like

Masculinity, mindset and building resilience as a founder

Why some of the most “successful” people are suffering in silence

💡 This episode isn’t about quick fixes. It’s about depth, discomfort and designing your energy like an engineer — not a passenger.

Oliver doesn’t just help clients lose weight. He helps them rebuild themselves. Hit play, and you’ll see exactly how.

🎧 Available now on YouTube, Spotify & Apple

🔗 Link in bio

In this podcast episode, we engage in a profound discourse with Oliver Anwar, a fitness entrepreneur whose journey from financial instability to a thriving business serving executives from prestigious companies such as Meta and Amazon is both inspiring and enlightening. We delve into the critical concept of identity transformation, emphasizing its pivotal role in achieving sustainable health and performance. Anwar elucidates the necessity of optimizing sleep quality and understanding one’s internal health through blood work, which he asserts are foundational elements of high performance. Our conversation further explores the intricate dynamics of personal accountability in coaching high-profile clients, and we dissect the potential pitfalls of biohacking when not grounded in fundamental health principles. Ultimately, this episode serves as a compelling reminder that true transformation stems from a deep understanding of oneself and a commitment to holistic well-being.

The podcast episode presents a compelling dialogue between the hosts and Oliver Anwar, a fitness entrepreneur who transitioned from a challenging financial situation to establishing a successful coaching business. Anwar shares his journey, emphasizing his evolution from working mundane jobs, such as filling vending machines, to becoming a sought-after coach for executives and entrepreneurs. He discusses the critical importance of identity transformation in achieving long-term health and performance goals, arguing that true change begins with how one perceives oneself. The conversation delves into the significance of understanding one's internal health through blood work and the personalization of fitness regimes to align with individual lifestyles, especially for busy professionals. Anwar's insights underscore the necessity of a strong foundation in health, which ultimately serves as a competitive advantage in both business and personal life, marking the episode as a rich resource for those seeking to enhance their performance through better health practices.

Takeaways:

• The journey towards personal and professional improvement necessitates a transformative shift in one's identity, which lays the groundwork for sustainable success.
• Incorporating a comprehensive approach to health, including sleep optimization and resistance training, can yield significant long-term benefits for high performers.
• Effective biohacking is contingent upon mastering fundamental health principles before delving into advanced techniques and supplements, ensuring a solid foundation for growth.
• Engaging with a community and surrounding oneself with like-minded individuals fosters a supportive environment that enhances motivation and accountability in achieving one's goals.
• Understanding the importance of accountability and maintaining boundaries is vital for personal growth and establishing healthy relationships with oneself and others.
• A focus on high-level clients necessitates a nuanced approach to coaching, emphasizing the importance of speaking candidly to foster trust and encourage personal responsibility.

Companies mentioned in this episode:

• Meta
• Amazon
• Shopify

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