The Badass Roadmap

023: Pack Snacks with Marcella Kriebel


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Grab your favorite sandwich and sit down for a fun hour of listening to a talented food artist who’s been running her own business for over a decade!

Mads is flying solo interviewing Marcella Kriebel in this badass episode. Marcella is an artist and author known for her series of watercolors, illustrated cookbooks, and murals that celebrate our world through the lens of food and culture.

You’ll love this episode if you want to hear about:

  • The power of connection and culture through food
  • Running a product-based business — with a team! — and focusing on selling seasonally to feel less overwhelmed
  • The thought process and influence behind her products 
  • Find Marcella on Instagram @marcellakriebel. Snag the new book she illustrated, The Book of Cocktail Ratios by Michael Ruhlman, coming out May 23rd! Pre-order a copy on marcellakriebel.com — she’s sending a special surprise gift for the first 50 copies purchased!

    You can also sign up for her monthly newsletter on her website to stay in touch, and if you’re in DC, check out the Retail Shop at the Arts Walk, in Brookland every Friday and Saturday year round! 

    As always, we love to hear your thoughts, impressions, and favorite roadtrip snacks. You can reach us on IG at @thebadassroadmap or via email [email protected]. Find Jess & Mads on their own individual journeys on Instagram @thecolorfuljess and @goodlettersdesign

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    The Badass RoadmapBy The Badass Roadmap