Finally, Marketing That Works

#023, Ryan Kemp, On Growing Your Network Through SEO

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The future of #marketing is here! Get ready to learn how you can stay on top in today's digital era with Ryan Kemp, the co-founder of Zulu Shack Creative. He'll be joining us today for an exciting episode that will help entrepreneurs like YOU increase their #SearchEngineOptimization knowledge and achieve the success you've always wanted. Stay tuned on the "Finally, Marketing That Works" podcast. See ya then!

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Highlights of this Podcast:

  • [02:46] I work slash worked for one of the bigger law firms in the in the area that used to be called Steinger, Iscoe & Greene.

  • [03:42] I decided to transition away from the law firm and work full-time at the agency, which is Zulu Shack Creative

  • [04:02] I've been in SEO for almost six years.

  • [04:23] I was like, what, what is SEO?

  • [05:44] more people know what SEO is, but I have this analogy I've used for years now

  • [06:11] I'll always talk, you know, start with client and tell them that their business is the village

  • [07:14] SEO, I like to say is the gathering side to the hunting side so it's the gardening and gathering.

  • [09:42] You're the first I think real SEO I've ever told that to

  • [14:29] you know, Zulu is a tribe in South Africa.

  • [14:57] I love your tagline

  • [15:15] That's my next step is taglines and figuring out how to be clear.

  • [18:13] with SEO, it's sort of like, you know, a bunch of chefs a bunch of recipes,

  • [19:25] the first thing I will do is usually a crawling and indexing audit

  • [20:10] that's called a redirect chain

  • [20:36] the idea with search, you know, with SEO is is that Google is sort of the enemy

  • [21:00] Google will tell you what's going on, they'll tell you crawlers are hitting your site

  • [22:23] it's called a website, and we use the term spider and all that good stuff

  • [22:35] Are they being linked too? And are they linking back?

  • [22:59] second thing that I'll go into usually, is a strategy

  • [23:51] what does the client want to rank for?

  • [24:02] I'll usually do a lot of analysis, a lot of keyword analysis

  • [25:37] our agency does everything from start to finish in house

  • [26:30] Google Search Console

  • [27:29] Jarvis AI

  • [29:52] you do completely different SEO for a large corporation than from a small website,

  • [30:13] the biggest things differences I see is just resources

  • [31:24] for a lot of the bigger websites, there's just seems like there's always more challenges

  • [34:08] I would go anywhere between five and fifteen hours 20

  • [34:27] someone on the Google team actually said SEO takes anywhere between four and ten months

  • [34:49] I usually think it's healthy to go anywhere between five and fifteen

  • [36:51] we are Zulu Shack Creative. Named because my brother and I, obviously from South Africa

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    Finally, Marketing That WorksBy Mitchell Slater
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