Billions of people around the world are using the internet every day. New sites are created, new social platforms are launched, and at every turn we are asked to enter in our usernames and passwords for a new account.

Unless you have an uncommon name, it can be very difficult to get the same username on every platform you sign up for. How many of us have tried to sign up with our usual username, and then realized that someone else already had it?

It may seem like a strange subject, but there are quite a few reasons to make sure that you have a consistent username across the many websites and platforms you connect with your audience on.

In this episode we talk about preparing, personalizing, and managing usernames online for better consistency, and what to do if it's nearly impossible to have a consistent username.