Confession time. I absolutely love selling. I'm actually serious. I LOVE IT! The thing is, April from 5-10 years ago would also be staring at this version of April in utter disbelief. Who in the heck actually LIKES SALES? I do. 

The cold hard fact is that selling is a critical function in your business. And, psychology plays a significant role in our comfort level and ultimate success in sales, which is why I'm tackling it here on the podcast. 

Today’s episode is Part 1 of 2. 

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