Sales can get a bad reputation. Tricking, pressuring, or convincing someone to do something they don’t want to do gets conflated with the true, authentic desire to help solve someone else’s problems.  

Today, we’re diving into Part 2 of 2 focused on the psychology of selling. We’ll dig into 2 big misunderstandings that lead to discomfort around sales and the 1 big psychological driver of both of them. Finally, we’ll talk about how to fix all of that.  

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