Today we're going to do something a little bit different. Our initial plan was to spend some time really kind of going over what had happened at Expo West last week. Well, as many of you know, Expo West didn't happen. 

So instead, we're going to actually talk about trade show strategy. Which shows should you attend? How should you budget? Why does it matter that you are there? Who will you meet? What is your plan for creating an experience for those who will visit your booth?

Learn from Ben's experiences and wisdom so that you're prepared for the next big show.

Complete transcript and links available at https://barcodestartup.com/podcast