In this edition of the Imprimatur BMX Podcast, Mike Hinkens spends some time talking with long time BMX industry insider and general creative mind, Rich Hirsch. Through a discussion of his experiences with video production, being a pro rider, being an art director, managing multiple teams and brands, and much more over the last twenty years, they discuss a multitude of topics including: the role companies play in modern BMX, the detriment of our racing roots, advertising through social media influencers, the ups and downs of Lotek and Stranger, authenticity in BMX, and much more.