Key Takeaways:

1. Mar-tech can’t make poor marketing good marketing. It’s a tool, and it can help scale and bring efficiencies, plus bring you more insights and information.
2. Are you using marketing technology to analyze campaigns on a tactical level, or have you thought about it at a strategic level? How can you use AI to apply data and insights to provide personalization at scale?
3. Mar-tech isn’t the silver bullet to suddenly mending the decades-old marketing-sales alignment challenge – but it can drive accountability, consistency, and process.

Full Shownotes: 

• https://www.emarsys.com/en/resources/podcasts/using-martech-brenda-stoltz