I Wish I Was You

#024 Building a Fashion Brand | Aiker


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Aiker is a fashion designer based in Antwerp. Having started the brand earlier in 2022, Aiker has already produced multiple collections and shown at Paris Fashion Week. I wanted to chat with her to see how all of this is possible, and what she's learned along the way.


We cover:

- How Aiker's upbringing in Kazakhstan has influenced her work

- How she navigated brand identity

- Where her drive comes from

- How she manages the creative vs business side of having a fashion brand


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(sorry there's no intro and outro to this episode ... i just cut right to the facts)


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I Wish I Was YouBy Elspeth Vincent