March 01, 2022

024: Get on the Plant-Based Bandwagon with Hooray Bacon! with Sri Artham

17 minutes

“A big part of Hooray’s success is choosing the right product at the right time. Oftentimes, we want to start with a product that we love or that we know, but think about where's the market at.” -Sri Artham

Episode Description:

Pigs are smart, emotional creatures that are every bit as sensitive as dogs and cats. They feel pain and fear just like we do. However, these qualities are overlooked as they are sent to cruel slaughterhouses and turned into bacon and other foods that we eat every day. What if we could save the lives of billions of pigs each year AND also improve our health? That’s what going plant-based can do for us and the pigs!

But bacon? Few foods incite such passion and frenzy as this world’s favorite cured meat does. Thankfully, there is a new type of bacon in town, and it’s better than your traditional bacon in any respect!

Sri Artham is the founder of Hooray Foods, a mission-driven, and award-winning plant-based meat company that recently introduced a hallmark in innovation: plant-based bacon! His goal is to introduce cutting-edge products that are not only better for you and the planet, but also truly "delicious" as his customers describe them.

This week, Justine and Sri talk about the origin of Hooray’s plant-based bacon and how this innovative product can change the way we enjoy our BLT sandwiches! They also talk about where Hooray is headed and future plans to look forward to. As an entrepreneur, Sri shares business-building tips and secrets for aspiring founders to successfully navigate the food industry market.

We have taken a wrong turn in the way we treat our planet. Eating less meat is one of our only hopes in saving our environment and all that is living in it, including us, humans. It is something we CAN do to see less suffering for animals and build a healthier planet and healthier people.

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Sri Artham founded Hooray Foods in 2019, a San Francisco-based plant-based bacon company. The company produces innovative and realistic bacon as well as other sausage products that are designed to be delicious, non-GMO, affordable, competitively priced with conventionally grown meats and animal byproducts.

Sri believes that the future is vegetarian and purely sustainable for the planet and its inhabitants.

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