Caleb Avery from Tilled has been on every side of the fundraising arena. He's successfully bootstrapped a business from the ground up to >100 salespeople, he's been an investor for 22 different startups, and now he and the team at Tilled have successfully raised over 13 million dollars in funding to support their PayFac-as-a-Service product. He joins Brett Kistler on the show to discuss the perspective he's gained about the benefits and potential pitfalls of VC funding, lessons learned in listening to the data and ensuring your project has true market fit, scaling up while maintaining team cohesion, and more.